This Final Project delves into the strategic methods employed by Independent Power Producer (IPP) companies, with a particular focus on their participation in state-owned project tenders in Indonesia. The study centers around a case study of the Minihydro Power Plant (PLTM) within the JAMALI Electricity System, examining the dynamics and challenges faced by IPP in the tender process. The research employs a variety of analytical tools, including SWOT-TOWS analysis, diamond strategy/five element strategy, and thematic analysis, to decode the complexities and develop strategic solutions. Key findings indicate that IPP need to align their strategies with evolving government policies, market demands, and environmental factors. The study underscores the importance of regulatory compliance, risk management, and sustainable business practices. It provides significant insights into the strategic necessities for IPP to be successful in bidding for state-owned project tenders, emphasizing the need for adaptability, ethical practices, and strategic collaboration. The thesis presents a comprehensive roadmap for IPP to boost their competitive edge and achieve success in Indonesia’s dynamic renewable energy sector.