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Research Article | Volume 4 Issue 1 (Jan-June, 2023)
Scenario Analysis for Alternative Market Segment in Port Business
 ,
Under a Creative Commons license
Open Access
Published
June 13, 2023
Abstract
Every business wants to maintain its existence and bring value to its stakeholders including Pelabuhan Banua. In order to actualize the goal to give value to it is stakeholder immediately, company need to assess which market segment that could give sustainable profitability in the current condition and make sure it is also meet with it is current resources. Thus, to find out which condition could contribute to the goal of the company this research analyze several scenarios uses information on key uncertainties and certainties concerning the future to assemble an information rich illustration that provides eloquent descriptions of future worlds. The data collected in this project comes from literature studies, published information and news and interviews with internal and external stakeholders. The analysis concludes which among the scenario could give better profitability that sustain and contribute faster retained earnings to Pelabuhan Banua as a basis for shareholder expectation of their investment return.
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