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Go Back       Himalayan Journal of Economics and Business Management | Volume:4 Issue:3 | June 13, 2023
93 Downloads319 Views

DOI : 10.47310/Hjebm.2023.v04i03.024       Download PDF       HTML       XML

Scenario Analysis for Alternative Market Segment in Port Business

Subiakto Soekarno, Riswan Pramono

Institute Teknologi Bandung, Indonesia

*Corresponding Author

Subiakto Soekarno

Article History

Received: 25.05.2023

Accepted: 30.05.2023

Published: 13.06.2023

Abstract: Every business wants to maintain its existence and bring value to its stakeholders including Pelabuhan Banua. In order to actualize the goal to give value to it is stakeholder immediately, company need to assess which market segment that could give sustainable profitability in the current condition and make sure it is also meet with it is current resources. Thus, to find out which condition could contribute to the goal of the company this research analyze several scenarios uses information on key uncertainties and certainties concerning the future to assemble an information rich illustration that provides eloquent descriptions of future worlds. The data collected in this project comes from literature studies, published information and news and interviews with internal and external stakeholders. The analysis concludes which among the scenario could give better profitability that sustain and contribute faster retained earnings to Pelabuhan Banua as a basis for shareholder expectation of their investment return.

Keywords: Scenario analysis, financial projection, port

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