BEKRAF (Indonesia’s Creative Economy Agency) stated that, Indonesia’s creative Industry’s growth will reach new heights in 2018. Followed by contribution of creative industry with significant amount of US$18.8 billion to the country's Gross Domestic Product (GDP) in 2020. Cloneey /klon-ni/ (n), a local company that specializes in wooden gifts, plans to take use of the opportunities presented by the local creative economy. The objective of this research is to understand the the target market behavior of Cloneey towards digital advertisement on social media and find the most effective online marketing strategy to improve Cloneey brand awareness based on target market behavior. This research use internal: Resource Based View (VRIO Analysis), and Value Chain Analysis, and external: Porter Five Forces, Competitor Analysis, Customer Analysis with SWOT Analysis, and 5A Customer Journey to propose the new online marketing strategy Based on the analysis, Author found that the key frustration points within the target market are on the Appeal-Phase, Ask-Phase, and Advocate-Phase. This research proposes Improvement on the Appeal-Phase, Ask-Phase, and Advocate Phase in the Cloneey.