The intricate link between covid-19 and non-financial performance was examined in this paper. It aims to add to the existing empirical literature on covid-19 impact on the performance of the hospitality industry. However, it focuses on the non-financial performances proxied by service delivery and customer care service. The study applied multiple regression techniques to examine the 121 data generated with the aid of the questionnaire. Results revealed the absence of multicollinearity, having minimum and maximum values of 0.4409 and 0.7207, respectively. Empirical results show that covid-19 and fear drive non-financial performance. Impliedly, hotel management spends more money providing quality service delivery and customer care service to provide securities for their guest and combat and control covid-19 infectious within the hotel, which affects profitability. The study recommends that the government should wake up to her responsibility to provide security to protect the lives and properties of her citizen than shift it to the hospitality industries.