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Research Article | Volume 2 Issue 2 (July-Dec, 2021)
The Effect of Total Quality Management and Supply Chain on Shopee Customer Satisfaction in Bekasi City with Competitive Advantage as a Variable Mediating
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Under a Creative Commons license
Open Access
Published
Oct. 10, 2021
Abstract
This study aims to determine the effect of total quality management and supply chain on Shopee customer satisfaction in Bekasi City with competitive advantage as mediating variable. The research was conducted in Bekasi City. The research sample is Shopee customers with 100 respondents. Data analysis using path analysis. The results of the study prove that the indicators of customer focus and obsession with quality provide an improvement in total quality management. The information sharing indicator is the best reflection for supply chain variables. While the delivery value indicator is the best reflection of the competitive advantage variable. Likewise, the indicator of the value of feeling satisfied with products and services is the best reflection for the variable of customer satisfaction.
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