Download PDF
pdf Download XML
Share this article
Research Article | Volume 4 Issue 3 (Issue May, 2023)
Enhancement of the Action Plan to Secure the Performance of Chinese Smartphone Company in Elevating the Marketing Strategies from Penetration to Value Creation in Indonesia
Under a Creative Commons license
Open Access
June 9, 2023
Indonesia has a huge demographic dividend and market development potential and has become the preferred international station for smartphone manufacturers. Benefiting from the continuous strengthening of competitiveness in brand, channel, and technology. Leading manufacturers such as Samsung, Xiaomi, OPPO, etc. further clear out small manufacturers with no characteristics, The existing mainstream manufacturers have their own advantages in product positioning, overseas markets, channel construction, etc., and the track structure is optimized. However, as the smartphone market structure gradually stabilizes, product homogeneity is serious, and market competition is further intensified. How to surpass competitors and further improve financial performance needs to be solved. The main issue facing Chinese Smartphone Company is even current capture leading market position in cell phone, however, the financial results did not yield at the desired level. This study identifies proposals for Chinese Smartphone Company to maintain and increase its market share in its segments by means of analysis model along with financial data analysis in recent years. In the part of financial analysis, the author selects financial report data from 2016 to 2021 to empirically analyse the performance of Chinese Smartphone Company in Indonesia. The results found that after entering the Indonesian market, Chinese Smartphone Company quickly developed and became industry giant with effective penetration strategies, and the increase in market share is also not based on the premise of sacrificing profits. The company still maintains healthy profitability, and profitability is expected to improve further. This paper draws the following conclusions: (1) Current marketing strategy set in 2014-2015 works well during business embryonic period in capturing market share. (2) In order to improve the business and its financial performance the following suggestions may be appropriate: a. Cost efficiency, b. Further optimized strategies, c. Intensify products diversification, d. Invest in new business. (3) With the increasingly fierce competition in the mobile phone market, in order to further improve channel construction, the company can develop network channels with low construction costs and expand the product line to orientation develop high-end products, so as to access to high-income customer groups.
Indonesian market
Market Penetration
Strategic Research
Value creation
Recommended Articles
Research Article
Proposed Marketing Strategy for Jen Bank in Launching a Buy Now Pay Later Feature in the Non-Bank Competition Market
Published: 30/05/2024
Download PDF
Research Article
Proposed Strategy for Higher Conversion Rates through Content Marketing: A Case Study of Vorta Beauty Clinic
Published: 11/07/2024
Download PDF
Research Article
Document Management in Ultra-Micro Financing Business: A Case Study at Bank Arisan Sharia
Published: 30/07/2024
Download PDF
Research Article
The Viability of “Dogs of the Dow” Strategy for Stock Portofolio Management in Qatar Stock Exchange (Period 2011-2022)
Published: 29/07/2023
Download PDF
Chat on WhatsApp
Flowbite Logo
Najmal Complex,
Opposite Farwaniya,

Editorial Office:
J.L Bhavan, Near Radison Blu Hotel,
Jalukbari, Guwahati-India
Useful Links
Order Hard Copy
Privacy policy
Terms and Conditions
Refund Policy
About Us
Contact Us
Online Payments
Join as Editor
Join as Reviewer
Subscribe to our Newsletter
Follow us
scientific journal
business journal
medical journals
Scientific Journals
Academic Publisher
Peer-reviewed Journals
Open Access Journals
Impact Factor
Indexing Services
Journal Citation Reports
Publication Process
Impact factor of journals
Finding reputable journals for publication
Submitting a manuscript for publication
Copyright and licensing of published papers
Writing an abstract for a research paper
Manuscript formatting guidelines
Promoting published research
Publication in high-impact journals
Copyright © iARCON Internaltional LLP . All Rights Reserved.