8 Publications
Research Article
Open Access
A Conceptual Study on the Influence of Financial Literacy and Behavioral Biases on Generation Z Investment Decision Making in the Stock Market
Antonius Abram Prasetyo,
Raden Aswin Rahadi
The number of investors in Indonesia is rapidly growing in the stock market. The most rapidly growing investor comes from Generation Z with the age range of 18-25 years old. In addition, the drastic increase of Generation Z investors was followed by the increased trendline of stock market transactions in Indonesia. As normal human beings, Generation Z is not fully rational when they make transactions in the stock market, they are also affected by their financial literacy level and behavioral bias. The objective of the paper is to investigate the influence of financial literacy and several behavioral biases such as overconfidence bias, familiarity bias, availability bias, illusion of control, and bandwagon effect on Generation Z’s investment decision in the stock market. In this study, the data used was gathered from previous literature to provide a clear explanation of the study’s theories and terminology as well as supporting data. The outcome of the study is the conceptual framework on the influence of financial literacy and behavioral biases on Generation Z investment decisions in the stock market. From the framework, financial literacy, overconfidence bias, familiarity bias, availability bias, illusion of control, and bandwagon effect have influenced Generation Z investment decisions in the stock market.
Research Article
Open Access
Business Model Education during COVID-19 Pandemic for Fitness Service Providers
Muhamad Fahmi Hasan,
Raden Aswin Rahadi,
Bagus Winata,
Imam Safei,
Gifran Rihla Gifarka Latief,
Nur Lathfiatur Solidah,
Marisa Noviyanti Fajrah Ilsya,
Agung Dwi Juniarsyah
The COVID-19 pandemic has hurt all economic sectors, especially physical services and fitness services are one of the affected. A solution is needed to solve the problems faced by fitness service providers; this community service activity is intended to help fitness service providers to get a business model that is per the conditions of the covid-19 pandemic. This research made three program arrangements to get the business model formulation: an educational webinar, a Group Discussion Forum, and a workshop. The three activities succeeded in producing an adaptive business model module based on the views of practitioners, academics, and observers. Thus, it is hoped that this business model can help fitness service providers to get out of more considerable losses.
Research Article
Open Access
Real estate price optimising with customer behaviour using deep learning: Literature review and a conceptual framework
Danang Pangestu Gusti Bagaskara,
Raden Aswin Rahadi,
Alia Widyarini Hapsariniaty
Real estate typically relies on their experience to price property products. Pricing is subjective and controlled only by property developers, creating an imbalance for property consumers. This study aims to get the optimal price for actual Estate-based estate-based behaviour. This study reaches the data using mix method approach, qualitative by collecting data using interviewing Real Estate developers and sales marketing. Quantitative data approach using questionnaires distributed to Real Estate residents. Data analysis and hypothesis will define by content analysis method for data obtained by interviewing and using regression from questionnaires. Questionnaires and Interview questions are among physical condition, design concept, marketing concept, location city, uniqueness, and livability. The previous study found that customer behaviour has a significant leading impact on estate developers deciding the price, but most developers determine price only from previous experience. It would be unfair because the developer can increase the price. Furthermore, based on the literature review, we propose a conceptual framework where we conduct price modelling for real estate based on consumer behaviour.
Research Article
Open Access
Cryptocurrency exchange adoption: A literature review
Clint Gunawijaya,
Raden Aswin Rahadi
Purpose – This paper aims to present studies related to cryptocurrency, highlight its adoption factors and supply applied methodology from recent research across various fields. Design/methodology/approach – In this review article, state-of-the-art of cryptocurrency adoption research are presented by merging literature from the subject of blockchain, mobile banking, and management information systems. Findings – Cryptocurrency exchange adoption has become increasingly widespread in various areas in recent years using both qualitative and quantitative methods. Recent research has expanded on the factors influencing the adoption of a cryptocurrency exchange such as effort expectancy, performance expectancy, facilitating conditions, social influence, privacy, security, and trust. Research limitations/implications – Although research on cryptocurrency exchange adoption has gained attention during the last seven years, mediation or multi-group analysis still become interesting subject to be explored. Originality/value – This article introduces cryptocurrency adoption for researchers that have not yet been exposed to the method. The article is the first to review the adoption factors of cryptocurrency.
Research Article
Open Access
Motivational Factors for Shopping for Building Material Products through E-Commerce: Case Studies in Indonesian Jakarta Communities
Jordan Suharto,
Raden Aswin Rahadi
The development of e-commerce in Indonesia is now showing a positive trend. Many users have taken advantage of e-commerce in shopping for various kinds of products, including building material products. The purpose of this study is to explain the motivational factors for shopping for building material products through e-commerce. The case study was conducted on the people of Jakarta Indonesia who are customers of various e-commerce. Interviews were conducted with five informants who also had experience in shopping for building materials in e-commerce. This study found that the motivational factors for shopping for material goods through e-commerce include security factors, user convenience in finding goods, economical price factors, and customer satisfaction factors.
Research Article
Open Access
Startup Valuation Methods: A Literature Review
Yulia Hayatul,
Raden Aswin Rahadi
Using a Literature Review methodology, this study focuses on identifying the methods used in the startup company valuation process and the characteristics of startup company valuation. Design/methodology/approach – Literature review based on previously conducted research studies in order to identify previously observed phenomena and cases. To gain a deeper understanding of how and which factors impact the valuation of startup companies. Findings – This study's findings consist of qualitative and quantitative valuation frameworks adapted to startups. Implications of research – It is hoped that this research can capture how startup companies are assessed and can be used as research to see how startup valuation phenomena occur. Originality/value – This paper offers new insights into the valuation of startup companies using quantitative and quantitative approaches. thereby contributing in the valuation of startup companies.
Research Article
Open Access
Proposed Strategy to Increase Food-Purchase Willingness at SixAsix Coffee
Khusnul Fauzia Azrina,
Raden Aswin Rahadi
SixAsix Coffee, a global coffee chain company, has expanded its business to include food and merchandise in addition to its core offering of high-quality coffee and beverage products. These new additions complement the company's existing offerings. Despite the fact that it is considered a complementary product, the food category has become the second largest contributor to the company's revenue in Indonesia. Nevertheless, maximizing the performance of the food category presents a challenge for the company because of the higher cost of food in comparison to the cost of beverages and the primary focus of customers on the purchase of coffee. This study intends to find the right strategy to increase the food purchase willingness by investigating the influential factors that drive customers to purchase food as well as the customers' preferences and expectations regarding the food that is offered at SixAsix Coffee Indonesia. The qualitative data collection was conducted through in-depth interviews with a total of 16 respondents for this study, which included customers, store managers, and subject matter experts. The audio recordings of the interviews have been summarized and analyzed, and the findings are organized into categories according to the research questions and the respondent groups. The findings of the study are given greater validity as a result of the application of the triangulation methodology. Five influential factors that motivate customers to buy food at SixAsix Coffee have been identified as a result of an analysis of the responses customers gave to an interview. SixAsix Coffee is in a position to enhance its food performance, attract a greater number of customers, and ultimately increase its profitability if it first gains an understanding of the significance of the factors mentioned above and then adjusts its internal management strategies accordingly. The findings of this research provide valuable insights that can serve as a guide for the development of effective strategies to improve the contribution that the food category makes to the overall success of the company.
Research Article
Open Access
Emergent Research of Venture Capital in Asia, a Bibliometric Review and Future Research Agenda
Faldi Haris,
Raden Aswin Rahadi
Venture capital (VC) has become an essential source of financing for startups and emerging businesses in Asia. As such, it has attracted significant attention from scholars who seek to understand the dynamics of VC in this region. This paper provides a comprehensive review of the existing literature on VC in Asia, spanning 7 years from 2015 to 2022. Using bibliometric analysis this study reveals that emergent research of VC in Asia has focused primarily on four themes: (1) VC in emerging economies, (2) Entrepreneurship and innovation, (3) VC and International Business, and (4) Sustainable finance and environmental responsibility. While there has been a significant increase in VC research in recent years, this study identifies research gaps that offer promising avenues for future research in Asia, including fintech and crowdfunding, venture capital investment strategies, venture capital and IPOs, and venture capital governance. This study contributes to the growing body of literature on VC in Asia region and provides a comprehensive overview of the key emergent research themes, trends, and gaps in the field. It also suggests future research directions to help advance understanding of VC in the Asian context.