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Research Article | Volume 3 Issue 2 (July-Dec, 2022)
The Role of the Decision Support System (DSS) as a Decision-making Tool in the Network Marketing Field: A Literature Review
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Under a Creative Commons license
Open Access
Published
Aug. 10, 2022
Abstract
Background: The development of information technology brings significant changes in the business world. There are various kinds of information systems using emerging information technology such as Decision Support Systems (DSS). Information technology appears as a result of increasingly widespread globalization in organizational life, increasingly fierce business competition, shorter life cycles of goods and services offered, as well as increasing demands for tastes. Implementation of management information systems is very much needed by organizations and companies in the current era. This study aims to review the role of the Decision Support System (DSS) as a decision-making tool in the field of network marketing. Method: This research is a literature review research on the role of the decision support system as a decision-making tool in the field of network marketing. This research was conducted by collecting articles through searching synta-accredited/indexed databases, such as Science direct, Google Scholar, Elsevier and others with a range of the last 10years published then conclusions are drawn and discussion is carried out. Findings: The decision support system can be used for adding alternative commodities and types of preference variations, priority intensity of outstanding business partners, planning and implementing marketing information systems, evaluating competitive projects, decision making effectiveness, sales predictions, global market competition, and others. Conclusion: The results of the journal review found that DSS has a positive role, namely helping decision making faced by several companies and the most widely used to make DSS is the hybrid method by as much as 50%. Some research results that have been reviewed that the implementation of DSS in network marketing provides benefits in planning and implementing management information systems, determining business partners and hiring criteria with AHP tools, setting priority criteria in identifying and dealing with problems, determining and selecting business ideas according to company criteria and various other benefits.
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